Backlink And Link Building Strategies 2020

1. Be a Journalistic Source of Information

One of the most ethical sources of backlinks online is being a journalistic source of information.

What does that mean?

Essentially: Providing a quote or tip or piece of information in exchange for a mention of your name, your brand, and your website.

For example, this is something I just recently did on a blog post about SaaS holiday marketing:

journalist link building

Expert interviews, roundups, or quotes are fantastic content marketing tools that can help improve content impact.

It’s always interesting to gather multiple opinions from different sources on a single subject to understand concepts and utilize experience from more than one source.

It makes for fantastic user experiences when reading and looking to implement new ideas.

Because of this, reporters, journalists, and writers are always looking for people to contribute to their content.

And when you are trying to build ethical, by-the-book backlinks, this should be music to your ears.

So, how do you do this efficiently and scale your ethical link building?

How on earth do you contact content marketers and bloggers to get featured without being annoying or spammy?

My favorite tool is HARO, otherwise known as Help a Reporter Out. It’s used by more than 55,000 bloggers and journalists alike.

HARO is a website where writers can post their topic and what type of quote or tip they are looking for.

All you have to do is respond via email with your submission and wait for them to confirm.

The best part is: the sources you contribute to aren’t unknown, random, or sketchy websites.

In fact, I’ve contributed to publications from HubSpot to Forbes using it:

HARO ethical link building tactic

With HARO, you can create a free account that will deliver media opportunities directly to your inbox on a daily basis.

Depending on what niches you want to focus on, you will get potentially hundreds of media opportunities each week to respond to.

With a long, curated list, you can pick the topics and publications that appeal most to you and your brand goals.

Best of all?

It’s free.

Sure, it takes time to write a valuable quote or tip, but getting exposure on websites like Forbes makes it worthwhile.

So, what are you waiting for? To become a journalistic source of information and acquire powerful links, ethically.

2. Link Reclamation: Improve Value in Existing Content

Broken link building is nothing new.

You search for content mentioning your specific anchor text goals and hope the link is broken, allowing you to pitch yours to replace it.

This can work, but at scale, it’s nothing short of a nightmare.

It could take you hundreds of articles to find a single potential link spot, not to mention the poor conversion rate you’ll have actually getting a link placed.

This type of ethical link building is a needle in a haystack link building tactic. It’s one in a thousand.

Ditch broken link building and start working on link reclamation.

What’s that?

Essentially, link reclamation focuses on brand mentions (with or without a link).

For instance, if someone writes an article and mentions your software tool but doesn’t link to you, this is a great opportunity to:

Thank them for the mention

Request that they add a link to one of your target pages that is relevant to the copy

Build a connection with this site or writer for future collaboration

Using a tool like Ahrefs, you can quickly locate these. Fire up Ahrefs and use the content explorer tool:

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